Terms of Service

• "Customer Content" means the domains, URLs, prompts, brands, text, and other materials you submit to the Services for tracking, evaluation, or optimization.
• "Service Data" means data generated by the Services, including AI engine responses we collect on your behalf, visibility, citation, sentiment and content scores, benchmarks, analytics, and aggregated or derived insights.
• "AI Engines" means third-party generative search and language services (such as ChatGPT, Google AI, Perplexity, Claude, and Gemini) that the Services query on your behalf.
• "Outputs" means the results, reports, scores, and recommendations the Services make available to you.

Subject to these Terms and payment of applicable fees, Lumar grants the Customer a limited, non-exclusive, non-transferable, non-sublicensable right to access and use the Services for its internal business purposes during the subscription term.

We may update, improve, or modify the Services over time. We may also establish reasonable usage limits (for example, on prompts, responses, evaluations, or AI Engines) according to your plan.

You must provide accurate registration information and keep it up to date. You are responsible for your account credentials and for all activity under your account. Authentication is provided through our identity provider; keep your credentials confidential and notify us promptly of any unauthorized use. You must be at least 16 and use the Services for business purposes.

Plans and trials. Paid plans may include a free trial. Where a trial requires a payment method, you will not be charged until the trial ends, and the plan converts to a paid subscription unless you cancel before the trial expires.

Billing. Fees are billed in advance on a recurring basis (monthly or annually) through our payment processor, Stripe. By providing a payment method, you authorize us and Stripe to charge all fees for your plan, including applicable taxes, on a recurring basis until you cancel.

Renewals and cancellation. Subscriptions automatically renew for successive periods unless cancelled before the end of the then-current period. Cancellation takes effect at the end of the current billing period.

Non-payment and changes. Fees are non-refundable except where required by law. We may suspend the Services for non-payment and may change pricing on renewal with prior notice. We may charge interest on overdue, undisputed amounts at 1.5% per month or the maximum rate permitted by law.

You agree not to:

• Use the Services unlawfully or in violation of these Terms or third-party rights;
• Submit content you do not have the right to submit, or that is unlawful, infringing, or harmful;
• Reverse engineer, decompile, scrape, or attempt to derive the source code or underlying models of the Services, except as permitted by law;
• Resell, sublicense, or provide the Services to third parties except as expressly permitted;
• Circumvent usage limits, security, or access controls, or overload or disrupt the Services; or
• Use the Services or Outputs to build a competing product or service.

As between the parties, the Customer owns its Customer Content. You grant Lumar a worldwide, non-exclusive license to host, process, transmit, and use Customer Content as necessary to provide and support the Services — including transmitting prompts to AI Engines you choose to track and crawling the domains and URLs you submit.

You represent and warrant that you have all rights and permissions necessary to submit your Customer Content and to authorize the tracking, crawling, and evaluation you request, and that doing so will not violate any law or third-party right.

The Services, including all software, models, scoring methodologies, designs, text, and documentation, and all intellectual property rights in them, are and remain the exclusive property of Lumar and its licensors. Except for the limited rights expressly granted to you, no rights are granted by implication or otherwise. The Lumar name, logo, and product names are trademarks of Lumar and may not be used without our prior written consent.

Operating the Services generates Service Data, including the AI Engine responses we collect on your behalf and the scores, benchmarks, analytics, and insights derived from them.

As between the parties, Lumar owns all right, title, and interest in and to the Service Data and in any aggregated, de-identified, statistical, or derived data created through operation of or your use of the Services. Lumar may collect, retain, and use such data — during and after your subscription, and on a perpetual basis — to operate, secure, benchmark, support, develop, and improve the Services and our other products and services, including to train, evaluate, and refine machine-learning models and scoring methodologies.

When Lumar uses data for product development, benchmarking, or model training, it does so using aggregated and/or de-identified data that does not identify the Customer, any user, or any individual, and Lumar will not publicly attribute such data to the Customer without consent. This section survives termination. Lumar's handling of personal data is described in the Privacy Policy.

The Services rely on third-party AI Engines and probabilistic models. Outputs — including visibility scores, citations, sentiment, content evaluations, and recommendations — are provided for informational purposes, may be incomplete or inaccurate, and may change as AI Engines change. AI Engines are operated by third parties and are subject to their own terms; we do not control and are not responsible for their availability or output.

Lumar does not guarantee any particular result, including that your brand will be cited, ranked, mentioned, or recommended by any AI Engine. You are responsible for reviewing Outputs before relying on or acting on them.

The Services integrate with third-party services (including AI Engines, Stripe, and our identity provider). Your use of those services may be subject to separate terms, and we are not responsible for third-party services. We may suspend or remove integrations where a third party changes or restricts access.

Each party may access the other's confidential information. The receiving party will protect it using reasonable care, use it only to perform under these Terms, and not disclose it except to representatives bound by confidentiality obligations or as required by law. This section does not limit Lumar's rights to Service Data described above.

These Terms apply while you use the Services. Either party may terminate for material breach not cured within 30 days of notice. We may suspend or terminate access immediately for non-payment, security risk, or violation of the acceptable use section.

On termination, your right to use the Services ends and we may delete Customer Content in the ordinary course, subject to our retention obligations and our rights to Service Data. Sections intended to survive (including Lumar IP, Service Data, disclaimers, limitation of liability, and indemnification) survive termination.

Except as expressly stated, the Services and Outputs are provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and uninterrupted or error-free operation, to the fullest extent permitted by law.

To the fullest extent permitted by law, neither party will be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, or goodwill. Each party's total aggregate liability arising out of or related to these Terms will not exceed the fees paid by the Customer for the Services in the two (2) months preceding the event giving rise to the liability. Any claim must be brought within one (1) year of the event giving rise to it. Nothing in these Terms excludes liability that cannot be excluded by law.

You will defend, indemnify, and hold harmless Lumar and its affiliates from third-party claims, damages, and costs arising out of your Customer Content, your use of the Services in breach of these Terms, or your violation of law or third-party rights.

The contracting Lumar entity and governing law depend on your location: for customers contracting with Deepcrawl, Inc., these Terms are governed by the laws of the State of New York; for customers contracting with Written Byte Ltd, by the laws of England and Wales — in each case without regard to conflict-of-laws rules.

Except for claims relating to intellectual property or where injunctive relief is sought, disputes will be resolved by binding arbitration: in New York City under the Commercial Arbitration Rules of the American Arbitration Association (for Deepcrawl, Inc.), or in London under the rules of the London Court of International Arbitration (for Written Byte Ltd). Either party may seek equitable relief in a court of competent jurisdiction, and the prevailing party may recover its reasonable legal fees and costs. Where a separate signed agreement specifies a different governing law or venue, that agreement controls.

We may update these Terms from time to time. The "Last updated" date reflects the latest revision. If we make material changes, we will provide reasonable notice, for example by posting the updated Terms or contacting you. Your continued use of the Services after changes take effect constitutes acceptance.

These Terms, together with any order form and our Privacy Policy, are the entire agreement between the parties regarding the Services. If any provision is held unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delays caused by events beyond its reasonable control.

Questions about these Terms can be sent to:

• Email: hello@lumar.io
• Support: support@lumar.io
• Post: Written Byte Ltd (trading as Lumar), 124 City Road, London, EC1V 2NX, United Kingdom. See also our contact page.